STAR WARS DAY : MAY THE FOURTH BE WITH YOU!

May the Fourth Be With You

Star Wars Day is an unofficial holiday in May created by fans to honor the Star Wars franchise created by George Lucas. Observance of the holiday spread quickly due to Internet, social media, and grassroots celebrations.

May 4 is considered a holiday by Star Wars fans to celebrate the franchise's films series, books and culture.^[2] The date was chosen as "May the 4th" due to its sounding similar to the series' phrase "May the Force be with you" in which fans commonly say "May the fourth be with you".

History[edit]

The reference was first used on May 4, 1979, the day Margaret Thatcher took office as Prime Minister of the United Kingdom. Thatcher's political party, the Conservatives, placed a congratulatory advertisement in The London Evening News that stated "May the Fourth Be with You, Maggie. Congratulations."^[3] This reading of the line has also been recorded in the UK Parliament's Hansard.^[4]
In 2011, the first organized celebration of Star Wars Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012.^[5]
Fans (even government officials^[6]) have celebrated Star Wars in a variety of ways in social media and on television.
Since 2013, Disney Parks have celebrated the holiday with several Star Wars events and festivities.^[7][8][9] The Walt Disney Company had purchased Lucasfilm including the rights to Star Wars in late 2012.^[10]
Minor League baseball teams such as the Toledo Mud Hens^[11] and the Durham Bulls^[12] have worn special uniforms as part of "Star Wars Day" promotions.

Revenge of the Fifth[edit]

Star Wars Day became so popular that the following day was jokingly called “Revenge of the Fifth,” a play on the “Star Wars” movie title “Revenge of the Sith.” On this day, fans let their “evil sides” come out by celebrating the Sith Lords and villains from the Star Wars series. ^[13]

May 25[edit]

The Los Angeles City Council declared^[14] May 25, 2007, as Star Wars Day, in honor of the 30th anniversary release date of Star Wars. A separate initiative for observing Geek Pride Day on May 25 is based on the Star Wars connection along with ties to The Hitchhiker's Guide to the Galaxy (see Towel Day) and Discworld.

References[edit]

1. Jump up ^
   • "Star Wars Day: How old is old enough for this movie?", Kate Shatzkin, The Baltimore Sun, May 4, 2009
   • "Forced" or Not, There's a "Star Wars" Day, by Alysia Gray Painter, NBC, May 4, 2009
   • "The Force Is Strong in this One", Quentin Hardy, Forbes, April 30, 2009 – "There's even an annual "Star Wars Day" in May ("May the fourth be with you")."
   • "Yes, it's 'Star Wars' Day", by Whitney Matheson, USA Today
2. Jump up ^ "Star Wars day: May the 4th be with you". My Fox Chattanooga. May 4, 2010. Archived from the original on May 8, 2010. Retrieved May 8, 2013. 
3. Jump up ^ Danish National Radio on-line news
4. Jump up ^ "Hansard, Column 786". UK Parliament Hansard, Column 784. May 4, 1994. 
5. Jump up ^
   • Star Wars Day Toronto official site
   • Event recap blog post
6. Jump up ^ "Boris Johnson's acceptance speech in full". ITV News. May 5, 2012. Retrieved May 8, 2013. 
7. Jump up ^ "May the 4th Be with You!". Disney Parks Blog. Retrieved April 28, 2013. 
8. Jump up ^ "DISNEYLAND: Park will celebrate 'Star Wars' May 4". The Press-Enterprise. Retrieved April 28, 2014. 
9. Jump up ^ "May the Fourth Be With You! Two New Star Wars-Themed Character Dining Experiences May 4-June 15 at Disney’s Hollywood Studios". Disney Parks Blog. Retrieved April 28, 2014. 
10. Jump up ^ "How Disney Bought Lucasfilm—and Its Plans for Star Wars". Bloomburg Businessweek. Retrieved April 28, 2014. 
11. Jump up ^ "Toledo Mud Hens will wear Chewbacca uniforms for ‘Star Wars’ weekend". New York Daily News. April 28, 2013. Retrieved May 3, 2014. 
12. Jump up ^ Andrew kenney (March 25, 2014). "Durham Bulls to dress as R2-D2 from 'Star Wars' on May 4". News & Observer. Retrieved May 3, 2014. 
13. Jump up ^ http://www.mtv.com/news/1819357/a-brief-history-of-star-wars-celebration-may-the-fourth/
14. Jump up ^ Council File Number:07-1368, May 1, 2007, City of Los Angeles – Council File Number:07-1368.

THE FUTURE OF STAR WARS - EXPANDED UNIVERSE

Future of ‘Star Wars’ Will Rely Only on Past Movies, Animated TV Series

Courtesy Marc Graser, Senior Editor
http://variety.com/2014/biz/news/future-of-star-wars-relies-on-past-movies-animated-tv-series-1201164253/

2 EXCLUSIVE VIDEO CLIPS

(1) The Star Wars Expanded Universe: Past, Present, and Future
http://youtu.be/VUm0Lo6DL-E

(2) Star Wars Rebels: WonderCon 2014 Exclusive Clip
http://youtu.be/a8uJXFxfmiE

Lucasfilm and Disney have given “Star Wars” fans official insight into where they plan to take the sci-fi saga.

While George Lucas had built a world around “Star Wars” through movies, TV shows, comicbooks, novels, videogames and other forms of entertainment, storylines were developed by separate teams creating what’s been called an “Expanded Universe” that veered away from what was seen onscreen by audiences.

As a result of the plethora of “Star Wars”-related characters, creatures, spaceships and worlds created for those properties, Lucasfilm has formed a new story group to oversee all “Stars Wars” creative development, according to Kathleen Kennedy, president of Lucasfilm, that will connect all aspects of storytelling moving forward.

Onscreen, the first new canonical material to appear will be the animated series “Star Wars Rebels” (see a clip presented at WonderCon below), followed by the J.J. Abrams-directed “Star Wars: Episode VII,” set for release on Dec. 18, 2015.

In print, the first new books to come from the group include novels from Del Rey Books, such as the John Jackson Miller-penned “Star Wars: A New Dawn,” set before the events of “Star Wars Rebels” and offering insight into the backstories of key characters Kanan Jarrus and Hera Syndulla, with input directly from executive producers Dave Filoni, Simon Kinberg and Greg Weisman.

“A New Dawn” will be published in hardcover and as an e-book on Sept. 2, followed by “Star Wars: Tarkin,” by James Luceno, on Nov. 4; “Star Wars: Heir to the Jedi,” in January, by author Kevin Hearne; and “Star Wars: Lords of the Sith,” by Paul Kemp, in March.

Lucas may have enabled other people to play in the world of the “Star Wars” Expanded Universe, but “he set the films he created as the canon,” Lucasfilm posted on the StarWars.com site Friday. “This includes the six ‘Star Wars’ episodes, and the many hours of content he developed and produced in ‘Star Wars: The Clone Wars.’ These stories are the immovable objects of ‘Star Wars’ history, the characters and events to which all other tales must align.”

“We have an unprecedented slate of new ‘Star Wars’ entertainment on the horizon,” Kennedy said in a statement. “We’re set to bring ‘Star Wars’ back to the bigscreen, and continue the adventure through games, books, comics, and new formats that are just emerging. This future of interconnected storytelling will allow fans to explore this galaxy in deeper ways than ever before.”
That includes the launch of a new “Star Wars: Legends” banner that will keep tales from the Expanded Universe in print.

Lucasfilm added that elements from the Expanded Universe, like the Inquisitor, the Imperial Security Bureau and Sienar Fleet Systems created in role-playing games of the 1980s, are story elements in “Star Wars Rebels.”